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#1 - CLIENTS MAY HAVE LONG PATHS TO SUCCESS, BE THERE FOR THE WHOLE JOURNEY.
When you understand this you can become a key component in your clients' plans.
#2 - FINANCIAL STABILITY IS A GOAL, BUT THERE'S ALSO EMOTIONAL GOALS.
Do they want to feel secure? Do they need relief? Why? Clients are willing to tell you this if you ask the right questions. Use this to craft better messaging!
#3 - BECOMING A SPECIALIST WILL MAKE YOU UNIQUE TO CLIENTS.
By offering specific, unique solutions to your clients' problems, you will be seen as the specialist they can always tend to, this is what building a solid business relationship is all about.