Advisor Details

Advisor Details

Financial Advisor in Thousand Oaks, CA with 9 Year(s) of Experience

Professional Designations

Accredited Estate Planner (AEP)

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Certified Financial Planner (CFP) - 154101

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Certified Specialist in Planned Giving (CSPG)

Certified Exit Planning Advisor (CEPA)

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Certified Value Growth Advisor (CVGA)

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Personal Bio

Juan Ros, CFP®, CSPG, AEP®, CEPA, CVGA® is a Financial Advisor for Forum Financial Management, LP. Most recently, Juan was a partner and vice president at Lamia Financial Group, Inc., which joined with Forum in January 2019. Prior to joining Lamia, Juan held various gift planning and major gift positions at the Ronald Reagan Presidential Foundation, Occidental College and the ALS Association, helping to raise millions of dollars in current and deferred gifts.

Juan works closely with legacy-minded families and business owners to enhance, protect and help transfer their wealth, particularly when charitable planning is involved. Since 2015, Juan has served on the faculty of the American Institute for Philanthropic Studies, which awards the CSPG designation. He is a frequent contributor and member of the editorial board for the monthly publication Planned Giving Today.

Juan serves on the boards of the Conejo Valley Estate Planning Council and the nonprofit Fit 4 the Cause. He is an active member of ProVisors, the Financial Planning Association, the Exit Planning Institute and past president and a member of the Los Angeles Council of Charitable Gift Planners. Juan is also the founder of Financially Zen, a provider of personal finance content delivered online and through social media channels.

Juan is a CERTIFIED FINANCIAL PLANNER™ professional. He holds the Certified Specialist in Planned Giving designation, the Accredited Estate Planner® designation, the Certified Exit Planning Advisor designation and the Certified Value Growth Advisor® designation. Juan earned his MBA with an emphasis in Financial Planning from California Lutheran University in Thousand Oaks, California. He holds a Bachelor’s degree from The Pennsylvania State University in State College, Pennsylvania.

Prior to his work in wealth management and philanthropy, Juan worked in the film industry. His name can be seen in the credits of numerous films including “Cape Fear,” “JFK” and “The Godfather Part III.” Juan resides in Ventura County, California, with his wife, two sons and dog, Sasha.

Firm Name

Forum Financial Management, LP

Firm Bio

Forum Financial Management was founded May 2002. The firm established itself as a Registered Investment Advisor in 2009 with $27 million under management. Today, the firm has grown to include 16 partners, 63 independent advisors, 15 affiliated RIA firms, and 34 offices around the country managing over $5 billion of assets for clients.

Firm SEC Form ADV

Firm SEC Form CRS

Total Assets Under Management


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Pennsylvania State University
Bachelor of Arts
Duration: 1985 - 1988
California Lutheran University
Master of Business Administration in Financial Planning
Duration: 2006 - 2009



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    Are you a Fiduciary?


    Do you receive any commissions or fees based upon financial products that you provide to your clients?


    Methods of Compensation

    Assets Under Management (AUM), Flat Fee


    Preferred Client Type

    Membership Associations

    National Association of Estate Planners & Councils (NAEPC)

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    Financial Planning Association (FPA) - 283061

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    Planned Giving Design Center (PGDC)

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    Certified Financial Planner Board of Standards (CFPBS)

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    Affinity Groups

    ProVisors, Conejo Valley Estate Planning Council, Los Angeles Council of Gift Planners, Financial Planning Association


    Cooking, Creative writing, Hiking, Meditation, Movies, Music, Reading, Travelling, Healthy Lifestyle, Mindfulness, Running/Jogging, Writing

    Language Spoken

    English, Spanish

    Volunteer Experience

    Fit 4 the Cause, Inc.

    Publications Featured In


    Investment News

    Market Watch


    Forum Financial Management, LP is a registered investment advisor with the SEC. The home office is located at 1900 S. Highland Ave., Suite 100, Lombard, IL 60148. Before making an investment decision, please contact our office at 630.873.8520 to receive a copy of Forum’s Advisory Agreement and Form ADV Part 2A, which includes Forum’s fee schedule. This information is intended to serve as a basis for further discussion with your professional advisors. Although great effort has been taken to provide accurate numbers and explanations, this information should not be relied upon for making investment decisions. web:

    Over the past 25 years, we have developed and refined a consistent, strategic investment philosophy supported by a significant body of academic research. We believe that a widely diversified portfolio of investments tailored to each client’s unique risk tolerance level and financial goals is key to financial success. A study conducted by an independent research firm found that the average return of the S&P 500 Index for the 20-year period ending December 31, 2019 was 6.1% per year, yet the average U.S. stock mutual fund investor earned only 4.3%.* Why? Most individual investors gravitate toward the next "hot" investment and let emotions rule their portfolio. The goal of our approach is to take the emotion out of investing to capture market returns while minimizing volatility.

    * Source: “Quantitative Analysis of Investor Behavior: 2020 QAIB Report.” DALBAR, Inc., 2020.


    Many investors believe that managing their investments actively is more likely to lead to success, but when they make their own investment decisions, they may not even be fully aware of how emotional their investing strategies are. This emotional or undisciplined approach to investing has consequences. Over the long term, individuals who try to manage their investments actively are less likely to be successful than those who buy and hold their investments. They want to buy into the market when it is going up and may sell when it is coming down.

    Our investment program is a fee-based, highly diversified, low-cost, passive investment strategy using primarily the mutual funds of Dimensional Fund Advisors and based on an investment philosophy derived from decades of academic research in financial and market theory. We believe that by investing in a variety of asset classes and using a disciplined approach, the program will provide a reasonable return over the long term while managing risk, which will ultimately result in a sustainable investment strategy. This program's goal is to help clients achieve their financial goals by overcoming the pitfalls of emotional investing, such as trying to time the markets and chase hot funds and asset classes. Instead we implement a disciplined and well-diversified portfolio that benefits from random asset class movements. There are four main elements to the program: 1) customization, 2) risk management, 3) market returns and 4) account aggregation. 

    Juan C. Ros


100 East Thousand Oaks Boulevard #200
Thousand Oaks, CA 91360

(805) 494-3416


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