--- title: "Newsletter: October – AI Gets Money Questions Wrong" description: "AI gets money questions wrong 57% of the time. See how to give it the right facts about your firm, plus three lead ideas and a plan to meet clients' heirs." url: https://financialadvisors.com/blog/ai-gets-money-questions-wrong-57percent/ --- In this article - How Often Does AI Get Money Questions Wrong? - Confident, Fast, and Often Wrong - Your Prospects Are Asking Anyway - From 5% to 41% - AI Gets Businesses Wrong, Too - The Truth Only Counts If AI Can Reach It - Your High Value Punchlist - 3 Lead Generation Ideas for October - 1. Answer the 25 Questions Prospects Ask on Every First Call - 2. Ask Every Client for a Google Review - 3. Go Live Once a Month, Then Turn the Answers Into Pages - How Can You Meet the Heirs Before the Money Moves? - How Can You See What AI Says About You? - FAQ - How often does AI get financial questions wrong? - What should a financial advisor's facts page include? - Can blocking AI crawlers keep my firm out of ChatGPT answers? - Can financial advisors ask clients for Google reviews? - How can an advisor build a relationship with a client's heirs? [← Blog](https://financialadvisors.com/blog/) # Newsletter: October – AI Gets Money Questions Wrong By Joshua Cogar · November 5, 2026 ![57 percent of the time, AI gets money questions wrong, shown as 100 chat bubbles with 57 in orange.](https://financialadvisors.com/_emdash/api/media/file/01M6PTBVK6R9ZYYX3A7RG4MJ90.jpg) ## How Often Does AI Get Money Questions Wrong? On average, AI models get money questions wrong 57% of the time, so the first answer a prospect hears about you may be a guess. A prospect is thinking about hiring you. Before calling, they ask ChatGPT what you charge. It answers in a second, sounds completely sure of itself, and quotes a fee you have never charged. You never find out. The prospect just doesn't call. That is what it costs when AI guesses. And it guesses 57% of the time. ### Confident, Fast, and Often Wrong Saturn, a technology firm that builds AI tools for advisors, tested 17 AI models on 121 money questions and ran each one five times. On average, the models were wrong 57% of the time. On hard, multi-step tax questions, they were wrong 88% of the time. The answers also change depending on the tool. In a Journal of Financial Planning study, seven AI tools looked at the same family and recommended emergency funds anywhere from $19,500 to $37,500. If AI can't get the money rules right, it very well may get your fees, credentials, or specialty wrong as well, unless you state the answer explicitly on your website. ### Your Prospects Are Asking Anyway TD Bank found 55% of consumers now use AI to help with financial decisions. Most don't fully trust it, so they check. New York Life found only 23% act on AI money advice without getting a second opinion, and the most common way people check is by running their own internet search. That search should include you. ### From 5% to 41% Here is the number that should get every advisor's attention. In Betterment's 2026 investor survey, 5% of Baby Boomers said they are comfortable using AI for long-term financial planning. Among Gen Z, it was 41%. Did you catch that? In just a few decades, the trend went from 5% to 41%. Most practices were built on the 5%. Your clients' children and grandchildren are the 41%. Gen Z is also far more likely to get financial news from social media (60%) than from financial advisors (21%). That changes how referrals work. When a client's son hears your name, he may ask AI about you before he ever picks up the phone. **With $124 trillion expected to pass between generations through 2048, according to Cerulli, the first impression AI gives an heir is one you want to get right.** This month's Marketing Tactic below covers how to bridge that gap. ### AI Gets Businesses Wrong, Too AI misses on more than tax rules. LLM Listed reviewed how four major AI assistants, including ChatGPT and Claude, described 250 companies. In 28% of answers, the AI left out important services. Local businesses were four times more likely than national brands to be misunderstood. Most advisory firms are local businesses. And pricing is where AI guesses most. If you don't publish your fees, AI fills in the blank, or worse yet, skips you to find competitor websites with concrete answers. The fix is a source of truth: the facts about your practice, stated by you, in a [machine-readable format](https://financialadvisors.com/blog/newsletter-august-what-ai-reads-before-recommending/). Who you serve. What you offer. How you charge, and your minimums. Your credentials and specialties written out. Whether you act as a fiduciary, and all the other things that allow you to differentiate yourself. ### The Truth Only Counts If AI Can Reach It Before answering, AI tools often [run live searches and read the pages they find](https://financialadvisors.com/blog/newsletter-september-how-ai-picks-advisors/). Your facts page only helps if they can get to it. Check whether you are blocking AI. Since July 2025, Cloudflare has blocked AI crawlers by default on new sites, and some firewalls and security plugins do the same. OpenAI says sites that block its search crawler won't appear in ChatGPT search answers. Make sure Bing has your pages. ChatGPT's search draws on Bing. Verifying your site in Bing Webmaster Tools is free and takes a few minutes. ### Your High Value Punchlist Here are the top 3 things to do this month so AI gets you right: - **Publish your facts/specialties page.** Fees, minimums, services, and credentials in plain text, with a last updated date. Make sure it matches your ADV. - **Check that AI can get in.** Ask your web person or host to confirm your site allows OAI-SearchBot, Bingbot, Claude-SearchBot, and Googlebot. - **Test what AI says about you.** Ask ChatGPT and Claude what you charge and what you specialize in. Then ask what a client's 35-year-old child would ask, like "Who is a good advisor near me for someone with stock options?" Fix every wrong answer at the source. Back to that prospect who never called. The AI didn't know the correct answers about you, so it made them up. Give it the real answers, make sure AI can find them, and the next prospect gets the truth. **[Check your AI readiness and visibility here](https://financialadvisors.com/ai-readiness-check/)** --- ## 3 Lead Generation Ideas for October These three work as a set. The first builds a page of your answers, the third keeps adding to it, and the second gives AI outside proof that what the page says is true. ### 1. Answer the 25 Questions Prospects Ask on Every First Call You already answer the same questions on almost every intro call: How do you get paid? What's your minimum? What happens to my account if you retire? Put your answers on one FAQ page. When AI gets these questions wrong, your page is the version it can quote, and prospects show up to the first meeting having already read it. Keep every answer as plain text on the page, not tucked inside click-to-open tabs, and ask your web person to add FAQ schema so AI tools can tell each question apart from its answer. **Your step:** For the next two weeks, write down every question you hear on a first call. Pick the 25 that come up most and answer each in two to four plain sentences. Make sure your fee and minimum answers match your Form ADV Part 2A. ### 2. Ask Every Client for a Google Review When AI decides whom to trust, it looks for outside sources that confirm what your website says. Reviews are one of the strongest. The SEC Marketing Rule allows them, as long as each review clearly shows whether the reviewer is a current client, whether they were paid, and any conflicts of interest. Google has its own rules that many advisors miss. Businesses may not ask only their happy clients for reviews, and may not offer anything in exchange for one. Doing either can get your reviews removed. Ask everyone, and offer nothing. **Your step:** Once compliance approves your process, add one line with your Google review link to the follow-up email after every annual review, for every client. Don't offer a reward, and don't suggest what to write. ### 3. Go Live Once a Month, Then Turn the Answers Into Pages Host a 30-minute live Q&A once a month on LinkedIn, YouTube, or Zoom. Prospects get real answers from a real advisor, which is exactly what AI struggles to give them. The bigger payoff comes afterward: every question you answer live can become a short answer on your website. A note for RIAs: the Marketing Rule generally doesn't treat unscripted live remarks as advertising, but slides, prepared scripts, and any replay you post afterward still count. Run the replay and website write-ups through your normal review. Broker-dealer reps should follow FINRA Rule 2210 and firm policy for public appearances. **Your step:** Pick a recurring slot, such as the first Tuesday of each month at noon. After each session, add the two best questions to the FAQ page from idea 1. --- ## How Can You Meet the Heirs Before the Money Moves? You meet the heirs by asking your client to bring the family together while your client is still here to make the introduction. Nearly half (47%) of U.S. investors who expect to inherit say they won't keep their parent's or spouse's advisor, according to a 2026 Natixis survey. Among those planning to leave, 25% say they never built a personal connection with that advisor. That second number is the one you can fix. Here is a simple plan to start this year: - **Ask your client first.** Get their written consent, and agree on exactly what you will and won't share with the family. - **Hold a family briefing.** It's your client's meeting. Cover their goals, who the key people are, where the important documents live, and what the family should do first if something happens. - **Explain the why.** Walk heirs through why the accounts, trusts, and beneficiaries are set up the way they are. Explain how the plan is built, not what the balances are. - **Show the work behind the fee.** Tax coordination, document reviews, the phone calls during market drops. Heirs see the fee on a statement. They only see the work if you show them. - **Make sure they can find you.** Heirs will look you up, and many will ask AI first. Your website and profiles should answer the questions they are likely to ask: who you are, what you do for their family, and how you get paid. **Before you start:** Get your client's written consent before sharing any account details, keep the meeting educational with no promises about who manages the money later, and run any group communication to heirs past compliance. --- ## How Can You See What AI Says About You? You can see if AI knows about you with FAVIR, the Financial Advisor Visibility Index Rating. Asking ChatGPT what you charge is a good first test, but one question on one platform only shows you a sliver of the picture. FAVIR runs the questions your prospects actually ask across multiple AI surfaces, then shows how often you get mentioned or cited. **[See your initial FAVIR score for free here](https://financialadvisors.com/favir/)** Your Partners, The FinancialAdvisors.com Team --- ## FAQ ### How often does AI get financial questions wrong? Saturn tested 17 AI models on 121 money questions and found they were wrong 57% of the time on average. On hard, multi-step tax questions, they were wrong 88% of the time. ### What should a financial advisor's facts page include? A facts page should state your fees, minimums, services, credentials, and specialties in plain text, along with who you serve and whether you act as a fiduciary. Add a last updated date and make sure it matches your ADV. ### Can blocking AI crawlers keep my firm out of ChatGPT answers? Yes. OpenAI says sites that block its search crawler won't appear in ChatGPT search answers. Ask your web person or host to confirm your site allows OAI-SearchBot, Bingbot, Claude-SearchBot, and Googlebot. ### Can financial advisors ask clients for Google reviews? Yes. The SEC Marketing Rule allows reviews as long as each one clearly shows whether the reviewer is a current client, whether they were paid, and any conflicts of interest. Google also requires that you don't ask only happy clients and don't offer anything in exchange, so ask everyone and offer nothing. ### How can an advisor build a relationship with a client's heirs? Get your client's written consent, then hold a family briefing that covers their goals, the key people, and where the important documents live. Keep the meeting educational, with no promises about who manages the money later. [← Back to Blog](https://financialadvisors.com/blog/) [Next Article ## Why Financial Advisors Still Rely on Spreadsheets in 2026 →](https://financialadvisors.com/blog/why-financial-advisors-still-rely-on-spreadsheets-in-2026/) --- Source: https://financialadvisors.com/blog/ai-gets-money-questions-wrong-57percent/ Site index for AI agents: https://financialadvisors.com/llms.txt Agent directory: https://financialadvisors.com/agents.json