---
title: "Persuasive Marketing – Logic vs Emotion"
description: "Persuasive Marketing Quick Tips from Sonia Dumas + Hugh Tafel [Click the blog link above to watch the full video in less than 5 minutes!] #1- INFO ON…"
url: https://financialadvisors.com/blog/persuasive-marketing-logic-vs-emotion/
---

In this article

- Persuasive Marketing Quick Tips from Sonia Dumas + Hugh Tafel

- #1- INFO ON YOUR PRODUCT/SERVICE SHOULD BE COMPELLING.

- #2 – PEOPLE THINK THEY BUY BASED ON LOGIC. GUESS WHAT?

- #3 – MARKET TO THE NEGATIVE.

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# Persuasive Marketing – Logic vs Emotion

March 19, 2021

![A brain and a heart side by side on a white background](https://financialadvisors.com/_emdash/api/media/file/01M31DWEBS2EP1MF0RX07E1M1X.jpg)

https://www.curiohaus.com/blog/streets-smarts-mba-live-persuasive-marketing

## Persuasive Marketing Quick Tips from Sonia Dumas + Hugh Tafel

[Click the blog link above to watch the full video in less than 5 minutes!]

### #1- INFO ON YOUR PRODUCT/SERVICE SHOULD BE COMPELLING.

It can't just be a good, functional product, it has to be a solution to the buyer's problems.

### #2 – PEOPLE THINK THEY BUY BASED ON LOGIC. GUESS WHAT?

They don't! People make decisions based mostly on emotions. Whichever product or services makes them feel happy, at ease or accomplished, that is what they'll go for. Become that choice!

### #3 – MARKET TO THE NEGATIVE.

People are more focused on escaping the negative rather than finding the positive. This is important!

_**WATCH MORE HIGHLIGHT VIDEOS LIKE THIS >> https://www.curiohaus.com/blog**_

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