What is ESG investing?

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There are several different options to build your portfolio through investment accounts. The most common options include a combination of stocks, bonds, and mutual funds. However, many of these investments are made based on risk tolerance and level of return, without any thought as to what you’re investing in. As people begin to make more sustainable decisions in their lives, ESG investing is becoming an increasingly popular opportunity. Here, we’ll answer the question: what is ESG investing?

Understanding the Basics of ESG Investing

ESG investing stands for environmental, social, and governance investing, which focuses on sustainability and the impact of your money

 

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What is ESG Investing?

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