Content Marketing For Financial Advisors
Content Marketing Establishes Your Expertise
And Increases Your Website Traffic!
If you want to get the most out of your SEO services, you need to pair them with content marketing. Although Search Engine Optimization (SEO) will enhance your website, the highest Google page ranking boosts come from regularly publishing new content that is optimized for SEO – commonly known as “content marketing.”
Why are the most successful websites for your industry always on the first page of Google? There are many contributing factors that Google’s algorithm takes into consideration. However, one major reason is due to the use of keywords.
Given that there are approximately 1.7 billion daily searches on Google, its algorithm has to be able to distinguish which web pages are the most relevant.
The intent of a searcher is what Google aims to match with the content of a webpage when that page appears as a search result. This process is why keywords and, by extension, content marketing are so essential!
However, if you stuff a web page full of keywords, Google will penalize your website and it won’t appear in search results. We only use “white hat” SEO tactics that help our clients gain page rank instead of lose it!
90% of content is rarely seen within 1 year of being posted. Sobering statistic! Make sure your content is optimized and backed by solid SEO research!
Keep in mind that it’s not only about the content itself. The material must also be useful and interesting to a select group of people. And while excellent information is key, what we’re aiming for in the end is to motivate individuals to take specific actions that will result in their becoming paying customers. The way the content is presented should guide users toward taking the necessary steps so that this desired conversion can take place. That, is true power of content marketing!
Let us help you create a compelling content marketing strategy backed by solid SEO research!