--- title: "Financial Advisors" description: "FAVIR™, the Financial Advisor Visibility Index Rating, measures whether AI assistants like ChatGPT and Claude cite you. Find the advisor AI recommends." url: https://financialadvisors.com/ --- For Financial Advisors # Be the Advisor ChatGPT Recommends. The only platform where your profile is structured, scored, and optimized for AI discovery. When someone asks ChatGPT or Perplexity for a financial advisor — you're the name that shows up. [Learn About FAVIR →](https://financialadvisors.com/favir/) For Individuals & Families ## Find Your Retirement Advisor. Search verified **financial advisors** by specialty, location, and fee structure — free, private, and on your terms. Let's Get Started! Connecting Consumers With Advisors and Advisors With Their Brands ## Find A Trusted Financial Advisor Search verified advisors by specialty, location, and fee structure — and reach out only when you're ready. [Find An Advisor Here](https://financialadvisors.com/advisors/) ## Grow Your Advisor Brand Claim your profile, get your FAVIR™ score, and become the advisor AI recommends. [Get Info](https://financialadvisors.com/favir/) - **Free To Use** Searching for an advisor is always free — no fees, no obligations. - **Control** You choose who to contact and when. No unsolicited calls. - **Private** Your search stays private until you decide to reach out. - **Online Planning** Work with advisors who offer virtual planning nationwide. - **Experienced** Verified, credentialed advisors with established track records. - **Trust** Profiles verified against FINRA and SEC registrations. The Visibility Standard ## What Is the Financial Advisor Visibility Index Rating (FAVIR™)? FAVIR™ — the Financial Advisor Visibility Index Rating — measures what AI actually does with a financial advisor's name: whether the advisor is cited, on which platforms, for which client questions, and how that visibility changes over time. It is an outcome metric, not a checklist. Consumers increasingly ask AI assistants — not search engines — to recommend a financial advisor. When ChatGPT, Perplexity, Gemini, or Claude answers “who is a good retirement planner near me,” the advisors those systems cite win the introduction. FAVIR™ tells you whether that advisor is you. - 25% of consumers seeking an advisor start with AI tools like ChatGPT or Gemini - 51% of all consumers use AI for financial information or advice - 96% of referred clients still research an advisor online before making contact - 60% of searches now begin in AI tools rather than traditional search engines ## How a FAVIR™ Score Is Calculated A FAVIR™ score has two parts: a profile-completeness score you control today, and a weekly probe that checks whether Claude and ChatGPT actually name you. - 1 ### Profile Scoring Every field on your profile — bio, credentials, contact info, social links — feeds ten indexes grouped into four weighted categories, producing a single 0–100 score. - 2 ### Instant Recalculation Edit your profile and the score updates immediately — no recrawl, no waiting overnight to see the effect of a change. - 3 ### Weekly AI Probe Separately, three real queries — unprompted, by location, and by specialty and location — go to Claude and ChatGPT every week, recording whether you're named and whether your site is cited. - 4 ### Combined View Your dashboard shows both: the score you control today, and the weekly evidence of whether it's translating into real AI mentions. ## What a FAVIR™ Score Measures Ten indexes roll up into four weighted groups — a strong showing in a light group can't rescue a weak one in a heavy group: ### CMS & Profile Layer 45% The basics an AI assistant needs before it will name you — who you are, where you are, how to reach you. Worth the most, because a thin profile fails here first. ### Platform Visibility 30% Whether you show up anywhere beyond your own site — social profiles, a working website, a clear specialty a model can match to a real question. ### AI Content Quality 15% Whether what you've written is specific enough for a model to quote — a philosophy or credential list that could describe any advisor doesn't help. ### Operations & Compliance 10% Verifiable licensing and credentials. Assistants are cautious about recommending regulated professionals they can't check. 📝 ▶ 🎙 ## Got a Blog Post, Video, or Podcast to Share? Contribute a guest blog post, video, or podcast episode to our audience of advisors and investors. Every submission is reviewed by our team before publishing. [Submit Your Content →](https://financialadvisors.com/contribute/) Knowledge Hub ## Resources for Advisors & Investors Insights, tools, and content to help you grow your practice and make better financial decisions. [📝 ### Blog Expert articles on financial planning, investment strategy, and advisor marketing. Read articles →](https://financialadvisors.com/blog/) [📬 ### Newsletter Curated industry insights and FAVIR updates delivered to your inbox. Browse issues →](https://financialadvisors.com/newsletter/) [▶ ### Videos Interviews, market updates, and educational content in video format. Watch videos →](https://financialadvisors.com/videos/) [🎙 ### Podcast Conversations with top advisors, industry experts, and thought leaders. Listen now →](https://financialadvisors.com/podcasts/) [🔢 ### Calculators Free tools for retirement planning, investment growth, and financial modeling. Use calculators →](https://financialadvisors.com/calculators/) [🤝 ### Resource Partners Vetted tools and services trusted by financial advisors nationwide. View partners →](https://financialadvisors.com/resource-partners/) ## Frequently Asked Questions ### What is FAVIR™? FAVIR™ (Financial Advisor Visibility Index Rating) is a 0–100 score that measures how visible a financial advisor is to AI assistants such as ChatGPT, Perplexity, Gemini, Google AI Overviews, and Claude. It is calculated by running live consumer-style queries on those platforms and recording whether — and where — the advisor is cited. ### How is FAVIR™ different from SEO tools or AEO scorecards? Traditional scorecards grade inputs you control — schema markup, profile completeness, review counts. FAVIR™ measures the outcome: what AI platforms actually say when a real prospect asks for an advisor. Inputs predict visibility; FAVIR™ verifies it. ### Why does AI visibility matter for financial advisors? 25% of consumers seeking an advisor now start with AI tools, 51% of all consumers use AI for financial information, and 60% of searches begin in AI tools rather than traditional search engines. Even referred clients verify online: 96% research an advisor before making contact. If AI systems don't cite you, you are invisible at the exact moment prospects decide who to call. ### Which AI platforms does FAVIR™ test? FAVIR™ runs live queries across ChatGPT, Perplexity, Google AI Overviews, Gemini, and Claude — weighted by each platform's consumer reach. ### Who is FAVIR™ for? Independent RIAs and fee-only planners who compete on discoverability, RIA firms and broker-dealers benchmarking advisor teams, and wealthtech platforms that need a verified visibility metric. ### How do AI assistants read advisor profiles on this site? Every advisor profile is published with structured, machine-readable data and exposed through an open MCP (Model Context Protocol) API, so AI assistants and agents can query verified advisor information — credentials, specialties, fee structure, and FAVIR™ score — directly. ## See where you stand. Claim your profile, get your FAVIR™ score, and find out what AI assistants say when prospects ask for an advisor like you. [Get Your FAVIR™ Score](https://financialadvisors.com/signup/) --- Source: https://financialadvisors.com/ Site index for AI agents: https://financialadvisors.com/llms.txt Agent directory: https://financialadvisors.com/agents.json